Marco Polo Hotels and Niccolo Hotels are members of Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, and GHA DISCOVERY – a multi-brand loyalty programme leveraging a shared technology platform.
Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.
GHA represents a collection of 40 brands with more than 800 hotels in 100 countries serving 22 million members. The award-winning GHA DISCOVERY programme generates over $2 billion in revenue and more than six million room nights annually. For more information, please visit here.
Wharf Hotels' strategic alliances enable the group to integrate a variety of concepts to drive incremental revenue, build awareness, productivity and profitability with global and domestic propositions.