Marco Polo Hotels, Niccolo Hotels and Maqo Hotels are members of Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, and GHA DISCOVERY – a multi-brand loyalty programme leveraging a shared technology platform.
Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.
GHA represents a collection of 45 brands with more than 850 hotels in 100 countries. Its award-winning loyalty programme—GHA DISCOVERY—provides 32 million members recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. For more information, please visit here.
Alliances
Wharf Hotels' strategic alliances enable the group to integrate a variety of concepts to drive incremental revenue, build awareness, productivity and profitability with global and domestic propositions.

