Career Opportunities

Responsibility

•    Responsible for developing a marketing plan for the hotel within the Sales & Marketing department which reflects the strategic objectives of the hotel.
•    Responsible for implementing and managing the strategies required to achieve the marketing plan objectives and meet agreed sales revenue targets.
•    Perform human resources functions to ensure that colleagues are selected, trained, counselled and rewarded to maintain performance standards.
•    Maintain a positive community image for self and hotels and remain current on local business trends. Participate in voluntary organizations which are business related.
•    Plan and develop and implement all systems and processes necessary to ensure the successful consolidation of the Hotels' Sales, Marketing and Reservations.
•    Direct the development and implementation of the Hotels' consolidated annual sales and marketing plan.
•    Direct the Sales, Marketing, Reservations and Public Relations Departments within the Consolidated Marketing Office to achieve the objectives laid down in the annual sales & marketing plan in the timeframe specified.
•    Liaise on a regular basis with the Managers of other departments to provide guidance and share experience for the benefit of WHM.
•    Undertake duties and special projects as required from time to time by supervisor.
•    Direct, lead and control the Sales Operation.
•    Direct, lead and control the Reservations Department.
•    Direct, lead and control the Communications Department.
•    Provide guidance, motivation to/and oversee Training programmes for all S&M Colleagues.
•    Direct and control the Appraisal Procedure.
•    Ensure the product is effectively displayed in all Distribution Channels.
•    Instigate a system that provides frequent and relevant market research on clients, Products, distribution and markets.
•    Plan meetings at a frequency that allows discussion and timely action where necessary.
•    Ensure adequate coverage at the major trade shows.
•    Ensure overseas sales trips are effectively planned and coordinated to meet stated objectives.
•    Maintain and improve both awareness and image of hotel in its respective markets.
•    Assist the RB&E Supervisors of hotel to improve overall marketing.
•    Liaise with WHM VP Sales & Marketing to ensure effective two-way communication on all issues that affect the hotels’ sales & marketing objectives.
•    Ensure relevant good information flows both down and up-to subordinates, colleagues and peers alike.
•    Contribute productively to the EXCOM team.
•    Ensure reports are compiled in a timely and concise manner.
•    Ensure Sales & Marketing revenues and costs are effectively managed.
•    Ensure that all advertising material, sales collaterals, direct mail, promotional items or press material are compatible with the desired image of the hotels in the marketplace.
•    Ensure that all colleagues, at all times conduct themselves in a professional manner to both internal as well as external contacts.
•    Supervise preparations and definition of the Sales & Marketing Plan and manual for the department and participate in setting up the sales & marketing policies, procedures and objectives.
•    Determine the corporate/travel trade marketing and sales strategy related to pricing and promoting to meet the objectives outlined in the Sales & Marketing Plan.
•    Clearly understand and communicate the Corporate Strategic Sales Objectives to the Sales & Marketing team.
•    Handle budgets for miscellaneous, sales activities and promotions.
•    Actively involved in the recruitment of all members of the Sales & Marketing Team in conjunction with HR.
•    Identify, retain and develop Talent within the team.
•    Ensure that regular and appropriate communication is carried out with the Global Sales Offices that assist the Hotel Sales & Marketing team in achieving their goals. 
•    Carry out on-boarding for all Sales & Marketing colleagues.
•    Follow the sales and marketing results (accounts’ room night productivity, revenue, etc.) and propose corrective actions if needed.
•    Maintain and maximize the utilization of all automated sales and reservations systems involved with group business.
•    Supervise the existence of an efficient follow-up on all leads to maintain a good relationship and generate group/individual leads for the hotel.
•    Maintain permanent files for all corporate, group and travel trade account with strong room/night potential.
•    Maintain and improve the efficiency of reservation canters, to ensure that information in reservation system’s database is updated. Coordinate such insertions to be realized correctly with the Reservations Manager.
•    Through various tools (e.g. media, social events, gatherings with competition etc.), explore economic data, new developments in certain companies’ structures, new assignments, industrial complexes, new business centres, new projects which all could be of interest and benefit of the hotel and distribute this information to relevant colleague.
•    Keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.). Also explore and compare corporate traffic amongst the competition.
•    Propose ideas for promotional materials to be distributed during sales calls, international trade shows and for other promotional activities.
•    Supervise (and handle when necessary) the group and individual reservation requests. Follow-up the progress of the booked business.
•    Set up the corporate rates for local/international companies / travel trade accounts as well as other commercial accounts.
 

Qualifications

•    University graduate.
•    Experience with international hotel chains is preferred.
•    Minimum 10 years’ experience in Sales & Marketing with International Hotels in China.
•    Proficiency in English is required.