Hong Kong SAR, China, 26 Oct 2026 – The Murray, Hong Kong, a Niccolo Hotel, is delighted to unveil a renewed suite of Experiences and Local Offers exclusively for GHA DISCOVERY members. As signature benefits of the award-winning loyalty programme, these offerings complement the programme’s core rewards of DISCOVERY Dollars (D$) and tiered member privileges, inviting members to engage with the hotel beyond a traditional stay.
GHA DISCOVERY is the loyalty programme of Global Hotel Alliance, the world’s largest alliance of independent hotel brands. Free to join, the programme provides members with instant access to Member Rates, D$ rewards, and a curated collection of Experiences and Local Offers available with or without an overnight stay.
A New Experience: The Murray Tour and Afternoon Tea for Two
Members are invited to discover The Murray’s rich history, architecture, art, and contemporary chic facilities on a guided Historic Tour. Afterwards, guests can indulge in the hotel’s signature afternoon tea at Garden Lounge, complete with a glass of sparkling wine or sparkling tea per guest.
The experience includes an exclusive Historic Tour of The Murray for two, afternoon tea at Garden Lounge, and a glass of sparkling wine or sparkling tea per guest, priced at HKD 888 net for two persons.
A Renewed Local Offer: Afternoon Tea with Sparkling Wine or Tea for Two
As a valued member benefit, GHA DISCOVERY members can enjoy a delightful Afternoon Tea for two, complete with complimentary Saicho sparkling tea or sparkling wine. Set within the elegant Garden Lounge, renowned for its floor-to-ceiling windows offering stunning views of St John’s Cathedral, the experience features a delectable selection of sweet and savoury bites.
The Local Offer includes afternoon tea for two and a complimentary glass of Saicho sparkling tea or sparkling wine per guest, priced at HKD 888 for two persons. To reflect the season, the afternoon tea theme has been updated to the latest "Autumn Bliss," featuring seasonal delights that evoke the warmth and richness of autumn.
For more details of the Experiences and Local Offers:
https://www.niccolohotels.com/en/the-murray-hong-kong/niccolo-discovery
Introducing The Murray & Central Cultural Tour
Beyond the member benefits, The Murray is delighted to introduce a new tour available exclusively to in-house guests. “The Murray & Central Cultural Tour” invites guests to begin their journey at the hotel, where Central’s century-old stories come to life. Guests will discover the iconic building and the historic Cassia Javanica tree, a timeless sentinel standing watch over the neighbourhood, before continuing through Hong Kong Park and the Peak Tram to trace the city’s evolving narrative, and finally stepping into its modern financial heart where architectural brilliance meets artistic resonance.
The route includes The Murray Hong Kong and the O.V.T. Cassia Tree, the Peak Tram station and The Helena May, Hong Kong Park and the Zoological and Botanical Gardens, and the heart of the Central Business District.
For more information and reservations for “The Murray & Central Cultural Tour,” please visit: https://www.niccolohotels.com/en/the-murray-hong-kong/experiences/the-murray-central-cultural-tour
About The Murray, Hong Kong, a Niccolo Hotel
Recognised with a prestigious One MICHELIN Key for two consecutive years in 2025-2026 by MICHELIN Guide Hotel Selection, and as the only Leading Hotels of the World member hotel in the city, The Murray, Hong Kong, a Niccolo Hotel is a high-profile preservation project designed by the renowned British architecture and integrated design firm Foster + Partners. As part of the Hong Kong SAR Government's Conserving Central initiative, the hotel occupies the historic Murray Building, one of the city's most iconic landmarks. This US$1 billion contemporary sanctuary features 336 generously proportioned guest rooms and suites distributed across 25 floors. The property boasts an array of exceptional facilities including a swimming pool and spa, a spectacular rooftop bar with panoramic views of the Central Business District and Hong Kong Park's lush greenery, multiple signature dining venues, and versatile meeting and event spaces.
For additional information about The Murray, Hong Kong, please visit niccolohotels.com.
About Niccolo Hotels
Niccolo Hotels is a collection of five contemporary chic hotels inspired by luxury fashion. Underpinning the brand is the desire to make life effortlessly luxurious for guests with engaging experiences, art and design, and sophisticated spaces. The brand’s first property opened in Chengdu in 2015 and it is now present in Hong Kong SAR, Changsha, Chongqing and Suzhou. Niccolo Hotels is part of Wharf Hotels’ portfolio and a member of Global Hotel Alliance, the world’s largest alliance of independent hotel brands. Visit niccolohotels.com, Instagram or LinkedIn.
About GHA and GHA DISCOVERY
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with over 60 brands and 1,000 hotels across 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides 38 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay.
Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.
GHA DISCOVERY is the loyalty programme of Global Hotel Alliance, the world’s largest alliance of independent hotel brands. Free to join, the programme provides members with instant access to Member Rates, D$ rewards, and a curated collection of Experiences and Local Offers available with or without an overnight stay.
A New Experience: The Murray Tour and Afternoon Tea for Two
Members are invited to discover The Murray’s rich history, architecture, art, and contemporary chic facilities on a guided Historic Tour. Afterwards, guests can indulge in the hotel’s signature afternoon tea at Garden Lounge, complete with a glass of sparkling wine or sparkling tea per guest.
The experience includes an exclusive Historic Tour of The Murray for two, afternoon tea at Garden Lounge, and a glass of sparkling wine or sparkling tea per guest, priced at HKD 888 net for two persons.
A Renewed Local Offer: Afternoon Tea with Sparkling Wine or Tea for Two
As a valued member benefit, GHA DISCOVERY members can enjoy a delightful Afternoon Tea for two, complete with complimentary Saicho sparkling tea or sparkling wine. Set within the elegant Garden Lounge, renowned for its floor-to-ceiling windows offering stunning views of St John’s Cathedral, the experience features a delectable selection of sweet and savoury bites.
The Local Offer includes afternoon tea for two and a complimentary glass of Saicho sparkling tea or sparkling wine per guest, priced at HKD 888 for two persons. To reflect the season, the afternoon tea theme has been updated to the latest "Autumn Bliss," featuring seasonal delights that evoke the warmth and richness of autumn.
For more details of the Experiences and Local Offers:
https://www.niccolohotels.com/en/the-murray-hong-kong/niccolo-discovery
Introducing The Murray & Central Cultural Tour
Beyond the member benefits, The Murray is delighted to introduce a new tour available exclusively to in-house guests. “The Murray & Central Cultural Tour” invites guests to begin their journey at the hotel, where Central’s century-old stories come to life. Guests will discover the iconic building and the historic Cassia Javanica tree, a timeless sentinel standing watch over the neighbourhood, before continuing through Hong Kong Park and the Peak Tram to trace the city’s evolving narrative, and finally stepping into its modern financial heart where architectural brilliance meets artistic resonance.
The route includes The Murray Hong Kong and the O.V.T. Cassia Tree, the Peak Tram station and The Helena May, Hong Kong Park and the Zoological and Botanical Gardens, and the heart of the Central Business District.
For more information and reservations for “The Murray & Central Cultural Tour,” please visit: https://www.niccolohotels.com/en/the-murray-hong-kong/experiences/the-murray-central-cultural-tour
About The Murray, Hong Kong, a Niccolo Hotel
Recognised with a prestigious One MICHELIN Key for two consecutive years in 2025-2026 by MICHELIN Guide Hotel Selection, and as the only Leading Hotels of the World member hotel in the city, The Murray, Hong Kong, a Niccolo Hotel is a high-profile preservation project designed by the renowned British architecture and integrated design firm Foster + Partners. As part of the Hong Kong SAR Government's Conserving Central initiative, the hotel occupies the historic Murray Building, one of the city's most iconic landmarks. This US$1 billion contemporary sanctuary features 336 generously proportioned guest rooms and suites distributed across 25 floors. The property boasts an array of exceptional facilities including a swimming pool and spa, a spectacular rooftop bar with panoramic views of the Central Business District and Hong Kong Park's lush greenery, multiple signature dining venues, and versatile meeting and event spaces.
For additional information about The Murray, Hong Kong, please visit niccolohotels.com.
About Niccolo Hotels
Niccolo Hotels is a collection of five contemporary chic hotels inspired by luxury fashion. Underpinning the brand is the desire to make life effortlessly luxurious for guests with engaging experiences, art and design, and sophisticated spaces. The brand’s first property opened in Chengdu in 2015 and it is now present in Hong Kong SAR, Changsha, Chongqing and Suzhou. Niccolo Hotels is part of Wharf Hotels’ portfolio and a member of Global Hotel Alliance, the world’s largest alliance of independent hotel brands. Visit niccolohotels.com, Instagram or LinkedIn.
About GHA and GHA DISCOVERY
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with over 60 brands and 1,000 hotels across 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides 38 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay.
Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.
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