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Introducing Persona N by Niccolo Hotels

Niccolo Hotels

Corporate news, 9 July 2024
Luxury brand Niccolo Hotels, announces the launch of "Persona N" – a campaign designed to guide guests towards connecting with themselves through stay experiences, culinary presentations, wellness offerings, and art and design appreciation.  The new campaign also aims to encourage guests to embrace facets of their identity, and to enjoy the immersive experiences offered at the Niccolo Hotels situated in the heart of Chengdu, Changsha, Chongqing, Suzhou and Hong Kong.

“We conceived ‘Persona N’ to reiterate the on-property experiences for Millennial and Generation Z travellers, who have steadily grown to form a significant portion of the brand's customer base,” said Holger Jakobs, Wharf Hotels Vice President Sales & Marketing. “Known to be independent travellers and individualistic, these two generations display unique behavioural trends and are increasingly focused on self-discovery, self-indulgence and fulfilment."  

According to data from the National Bureau of Statistics of China , the hospitality and catering industry experienced a 7.3% year-over-year increase in added value and a 6.2% rise in production index in quarter one 2024.  Notably, a recent study by iiMedia Research  revealed that over 71% of domestic travellers are aged 19-41, underscoring the surge of Millennials and Generation Z as prime travel consumers.  

Another survey by iiMedia Research  also revealed that consumers are now gravitating towards more relaxed and comfortable travel options, while 60% of consumers stated their primary motivation for holiday travel is to unwind and alleviate stress. In terms of hotel preferences, 24.6% of consumers indicated they would choose to stay at a luxury hotel.

To support the campaign, a video was developed to showcase Niccolo Hotels’ understanding of Millennial and Generation Z travellers and their motivation to follow their passions.  Depicting immersive experiences that go beyond luxurious accommodation, various personas – The Creator, The Indulger, The Retreater, The Harmonist and The Socializer – are artistically featured engaging with one-of-a-kind art pieces, embracing time in solitude with wellness activities, enjoying a dining experience, and relishing the night life.

This summer, Niccolo Hotels invites guests to draw on "Persona N" and enjoy a Summer Indulgence with up to 25% off the Best Available Rate for a minimum two-night stay, daily breakfast for two, and Double Asia Miles for members of Cathay Pacific’s frequent flyer programme.  Available from now until 31 August 2024, guests have the perfect opportunity to recharge, indulge, and unlock the multifaceted aspects of their persona.
[1] National Bureau of Statistics of China - https://finance.sina.com.cn/tech/roll/2024-04-16/doc-inarywyw2715550.shtml
[1] iiMedia Research “Operation and Development Trends of China's Tourism Industry 2023-2024” - https://www.iimedia.cn/c400/96045.html
[1] iiMedia Research “China May Day Golden Week travel crowd behaviour survey and market macro data”: https://www.iimedia.cn/c1061/100127.html
 

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MEDIA ENQUIRIES
Ilona Yim
Group Director Branding & Communications
Wharf Hotels
T +852 2118 7265
E ilona.yim@wharfhotels.com
 
Connie Chan
Senior Communications Manager
Wharf Hotels
T +852 2118 7292
E connie.chan@wharfhotels.com
 

Media Contact & Resources

Ilona Yim
Group Director Branding & Communications | Wharf Hotels
T +852 2118 7265
E ilona.yim@wharfhotels.com

Connie Chan
Senior Communications Manager | Wharf Hotels
T +852 2118 7292
E connie.chan@wharfhotels.com

Zoe Zhou
Communications Manager | Niccolo Changsha
T +86 731 8895 8888
E zoe.zhou@niccolohotels.com

Fiona Liao
Director of Communications | Niccolo Chengdu
T +86 28 8220 8888 ext. 6802
E fiona.liao@niccolohotels.com

Jonina Jin
Communications Manager | Niccolo Chongqing
T +86 23 6508 8888
E jonina.jin@niccolohotels.com

Gracie Hu
Director of Communications | Niccolo Suzhou
T +86 512 6068 8888
E gracie.hu@niccolohotels.com

Mavis Ko
Director of Communications | The Murray, Hong Kong, a Niccolo Hotel
T +852 3141 8914
E mavis.ko@niccolohotels.com

Grace Hu
Digital Marketing & Communications Manager | Marco Polo Jinjiang
T +86 595 3666 6666
E grace.hu@marcopolohotels.com

Bebe Zhao
Digital Marketing & Communications Manager | Marco Polo Parkside Beijing
T +86 10 5963 6569
E bebe.zhao@marcopolohotels.com

Sherry Du
Communications Manager | Marco Polo Wuhan
T +86 27 8275 8328
E sherry.du@marcopolohotels.com

Emma Zeng
Assistant Director of Communications | Marco Polo Xiamen
T +86 592 509 1888
E emma.zeng@marcopolohotels.com

Anissa Wong
Director of Communications | Gateway Hotel, Hong Kong
T +852 2118 7281
E anissa.wong@marcopolohotels.com

Anissa Wong
Director of Communications | Marco Polo Hongkong Hotel
T +852 2118 7281
E anissa.wong@marcopolohotels.com

Anissa Wong
Director of Communications | Prince Hotel, Hong Kong
T +852 2118 7281
E anissa.wong@marcopolohotels.com

Melissa Ferrer
DIRECTOR OF COMMUNICATIONS | MARCO POLO ORTIGAS, MANILA
T +63 2 8786 9400
E melissa.ferrer@marcopolohotels.com

Chie P. Blas
Director of Sales and Marketing | Marco Polo Plaza, Cebu
T +63 32 253 1111
E chie.blas@marcopolohotels.com

Eva Yang
Assistant Director of Communications | Maqo Changsha
T +86 0731 8296 8888
E eva.yang@maqohotels.com

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