During the dinner event, hotel Communicators presented distinctive narratives and insights about their hotels and destinations in Hong Kong and Greater China, covering bustling city centres to scenic natural locales in tier-one to tier-three cities such as Changsha, Chengdu, Chongqing, Suzhou, Wuhan, and Xiamen. Additionally, complimentary hotel stays were awarded through interactive lucky draws, giving media representatives and KOL guests the chance to experience short visits or more in-depth travel experiences that include cultural exploration, curated activities and culinary delights.
The event also served as an opportunity to showcase the acclaimed GHA DISCOVERY loyalty programme, managed by Global Hotel Alliance (GHA). Complimentary for travellers to join, the programme unites 50 independent hotel brands, across more than 950 properties in 100 countries, under one loyalty scheme. Members benefit from exclusive rates and earn DISCOVERY Dollars (D$) — with each D$ 1 equivalent to USD 1 — redeemable towards guest bills, room upgrades, late check-out, dining, spa services, and other experiences, at any participating GHA hotel.
Holger Jakobs, Wharf Hotels’ Vice President of Sales and Marketing, stated: “Our events serve as a strategic driver for enhancing our market presence. By highlighting the contemporary chic luxury of Niccolo Hotels — renowned for its art and design and fashion sensibility; the edited offerings of Maqo, our lifestyle brand; and the versatile appeal of Marco Polo Hotels for both business travellers and families, we enable genuine connections with our guests that go beyond what digital platforms can offer.”
As the official venue for the event, Niccolo Suzhou's culinary team, led by Executive Chef Jimo Ong, expertly curated food and beverage experiences that featured the distinct characteristics of each hotel destination.
About Wharf Hotels
Hong Kong SAR-based Wharf Hotels, a hospitality group and subsidiary of The Wharf (Holdings) Limited, owns and operates 15 hotels in Hong Kong, Mainland China and the Philippines across three brands – Maqo, Marco Polo Hotels and Niccolo Hotels. Collectively, the portfolio offers more than 5,000 guestrooms, meeting spaces and crafted experiences, as well as the GHA DISCOVERY loyalty programme, for solo and group travellers in gateway cities. Visit wharfhotels.com or LinkedIn.
About GHA and GHA DISCOVERY
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 50 brands and 950 hotels in 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides 34 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7 billion in revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.
