Hong Kong SAR, China, 17 December 2025 — Wharf Hotels, a hospitality group headquartered in Hong Kong and a subsidiary of The Wharf (Holdings) Limited, is pleased to announce the appointment of Crystal Chan Busch as Group Director Global Sales, effective 1 December 2025.
In her new role, Crystal is entrusted with overseeing the sales operations and strategies of the Group's Global Sales Offices in Hong Kong, China Mainland, Japan, Singapore, the Americas, U.K. and Europe. With a focus on fostering synergy and initiating purpose-led initiatives for the group’s owned and managed properties, she will spearhead efforts to accelerate business growth, targeting key markets to broaden the Group’s reach and strengthen its market position.
Commenting on the appointment, Holger Jakobs, Vice President Sales & Marketing at Wharf Hotels said, “Crystal’s expertise in driving sales across diverse markets will be invaluable as we continue to strengthen our presence and deliver exceptional value for our partners and guests. We look forward to her furthering our growth ambitions.”
Crystal possesses extensive experience in the hospitality sector, having previously held the position of Multi-Property Executive Director of Sales at Sands Resorts Macao. In this role, she directed sales operations for three integrated luxury resort brands encompassing nine hotels, managed an international team, and oversaw a portfolio exceeding 10,000 rooms.
Crystal is a graduate of the Hong Kong Polytechnic University and an avid traveller.
About Wharf Hotels
Hong Kong SAR-based Wharf Hotels, a hospitality group and subsidiary of The Wharf (Holdings) Limited, owns and operates 16 hotels in Hong Kong, Mainland China and the Philippines across three brands – Maqo, Marco Polo Hotels and Niccolo Hotels. Collectively, the portfolio offers more than 5,000 guestrooms, meeting spaces and crafted experiences, as well as the GHA DISCOVERY loyalty programme, for solo and group travellers in gateway cities. Visit wharfhotels.com or LinkedIn.
About GHA and GHA DISCOVERY
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 50 brands and over 950 hotels in 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides 34 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7 billion in member hotel revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.
In her new role, Crystal is entrusted with overseeing the sales operations and strategies of the Group's Global Sales Offices in Hong Kong, China Mainland, Japan, Singapore, the Americas, U.K. and Europe. With a focus on fostering synergy and initiating purpose-led initiatives for the group’s owned and managed properties, she will spearhead efforts to accelerate business growth, targeting key markets to broaden the Group’s reach and strengthen its market position.
Commenting on the appointment, Holger Jakobs, Vice President Sales & Marketing at Wharf Hotels said, “Crystal’s expertise in driving sales across diverse markets will be invaluable as we continue to strengthen our presence and deliver exceptional value for our partners and guests. We look forward to her furthering our growth ambitions.”
Crystal possesses extensive experience in the hospitality sector, having previously held the position of Multi-Property Executive Director of Sales at Sands Resorts Macao. In this role, she directed sales operations for three integrated luxury resort brands encompassing nine hotels, managed an international team, and oversaw a portfolio exceeding 10,000 rooms.
Crystal is a graduate of the Hong Kong Polytechnic University and an avid traveller.
About Wharf Hotels
Hong Kong SAR-based Wharf Hotels, a hospitality group and subsidiary of The Wharf (Holdings) Limited, owns and operates 16 hotels in Hong Kong, Mainland China and the Philippines across three brands – Maqo, Marco Polo Hotels and Niccolo Hotels. Collectively, the portfolio offers more than 5,000 guestrooms, meeting spaces and crafted experiences, as well as the GHA DISCOVERY loyalty programme, for solo and group travellers in gateway cities. Visit wharfhotels.com or LinkedIn.
About GHA and GHA DISCOVERY
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 50 brands and over 950 hotels in 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides 34 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7 billion in member hotel revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.
